Fashion shows
Give your collection a runway show in Paris.
A turnkey production to present your designs to a qualified audience.
Events
that reveal
brands.
Multi-brand fashion shows, pop-up stores and bespoke production.
One partner to establish your brand in Paris.
Brands that trust us
Turnkey services that support brands as they grow in Paris
3 ways to establish your brand in Paris
POP-UP STORE
A multi-brand pop-up store to sell your pieces and build your visibility in Paris. Influencer launch night and logistics included.
BESPOKE PRODUCTION
Events designed for your brand.
From concept to production,
we create experiences built around your goals.
Shaare in numbers
Grow your visibility and your sales with ease
- +250 Partner brands
- 10 Fashion shows produced
- 9 Pop-up stores created
- +30 Countries represented
- +3M Impressions generated per year
A qualified audience and premium images to reuse.
Accelerate your growth and create new opportunities in the heart of Paris.
Your pieces sold in Paris, without a permanent store.
Concrete opportunities after Shaare events: buyers, showrooms, influencers, media and press.
Calendar
Our upcoming events
-
11-13 December 2026
Pop up store
Christmas week-end
63 quai de la Tournelle, 75005 Paris
Applications open
Until 10 November —
5 slots left -
16-22 December 2026
Pop up store
Christmas is calling
67 rue de Turenne, 75003 Paris
Applications closed
0 slots left
-
5-11 February 2027
Pop up • Ready-to-wear
Valentine’s pop up week
80 bis rue de Turenne, 75003 Paris
Applications open
Until 15 December —
8 slots left -
12-14 February 2027
Pop up store
Valentine’s pop up weekend
80 bis rue de Turenne, 75003 Paris
Applications open
Until 22 December —
9 slots left -
28 February 2027
Fashion show • Ready-to-wear
ICONIC FEBRUARY
Atelier Basfroi, 75011 Paris
Applications open
Until 15 December —
3 slots left
No events in this format at the moment.
Full calendarDiscover our past events
See all
Pop up - Back to work
19 brands gathered at 126 rue de Turenne for the Back to work pop-up. An edition designed to celebrate the new season, discover great brands and find plenty of inspiration.
Fashion show - Endless Summer
In June, a multi-brand fashion show celebrating the creativity and diversity of our brands. A highlight that put the spotlight on the collections, talents and worlds that make our community so rich.
Pop up - Glam summer
Our July multi-brand pop-up was a hit, despite the heatwave! Great energy, lovely discoveries and real success for this summer edition before the holidays. We also opened on Saturday evening for a late-night shopping event, with €10K in sales in a single day.
Fashion show - Spring is calling
In February, a multi-brand fashion show over a full weekend in spring colours, celebrating seasonal collections, beautiful fabrics and silhouettes that take us from day to night.
Testimonials
Otté
Tara Molloy, Founder
I was lucky enough to take part in the Shaare multi-brand fashion show in April 2025. The event gave great visibility to my brand, which I had just launched on pre-order. I have wonderful memories of the experience.
SERVE
Nathalie Servello, Founder
A huge thank you to Shaare for this opportunity! Taking part in the show introduced Serve to many inspiring people. Shaare did a remarkable job with the organisation and coordination, always with great care. We are delighted with the positive feedback and happy to see our pieces adopted in Paris.
BAUNIE
Marame Ndiaye, Founder
I took part in the Shaare fashion show and in several pop-ups. These experiences were especially rewarding, both for visibility and for the content I was able to reuse afterwards. They also allowed me to gather customer feedback and valuable insights to prepare my next collection.
ILAYDA KARAKUS
ILY, Founder
I was lucky enough to take part in the Shaare fashion show and in several pop-ups, and I am delighted with these experiences! These events were a real lever for my brand: I met great people, including inspiring influencers and stylists, gained visibility and boosted my sales at the pop-ups.
Frequently asked questions
How are brands selected?
For each event, our team selects brands with care, making sure they fit the art direction and the world of Shaare. We also pay close attention to consistent price ranges and to how the brands complement each other, so that there is no direct competition and the selection is both coherent and unique.
Can I combine a fashion show and a pop-up?
Absolutely! Brands can take part in our fashion shows and our pop-ups in whichever order suits them, or choose just one of these formats. Each brand is free to select the events that best match its goals, its needs and the most strategic periods for its growth.
Do I have to travel and be there in person?
No, you can take part in our events remotely, without travelling. Simply send us your pieces in advance: our team then takes over and handles everything on site, from showcasing your pieces to managing your participation.
This flexibility lets brands join our events wherever they are in the world. In fact, 60% of our partner brands are international, so we are used to supporting brands based abroad and helping them make the most of our events without having to travel.
